Search Engine Optimisation (SEO) –The strategy of increasing users and quality of visitors by improving rankings in the algorithmic search engine results.



Research shows that those websites that come on the first page of Google receive almost 95% clicks. In addition, the study says that the results appear higher, receive an increased click-through rate (CTR), and more traffic.

Search engines like Bing, Google & Yahoo have primary search results pages(SERP). The rank of web pages and local listings are based on some algorithms. Content relevancy is considered the primary factor of ranking.

The natural, organic & free search results are those results that appear directly below the top pay-per-click adverts in Google, as shown above.

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