Lucknow Lucknow - 226006
Customers’ life today cannot be separated from the influence of social networking. People who use the internet regularly have more than
five social media accounts that they frequently check. Nearly two hours a day are invested in users’ various social media profiles.
Even though the original purpose of social media was to facilitate communication and the dissemination of personal experiences,
these networks have evolved into indispensable digital marketing tools for companies seeking to reach their intended demographic.
Ninety-one percent of retailers use at least two social media channels as part of their online marketing strategies to keep in touch with and sell to their customers. This article will explain
how to use social media platforms like Facebook, Twitter, and Instagram to their best potential for marketing purposes, with specific advice for small businesses.