Let's look into 2023 influencer marketing trends. What it brought to the table and why it's so beneficial and essential for brands to take over the market and win the customer's heart. 

1 - Brands Trust Micro Influencers More -

Generally, the idea is to hire the influencer with the most followers to reach more people, but the scenario has changed this year. Currently, brands are looking for micro and nano influencers who greatly impact the audience. The time has gone where having massive followers lets you crack the deal. Now brands are looking for influencers who have a significant impact on their followers and follow them to buy products or services.

2 - Instagram & TikTok are the Main Platforms for Influencer Marketing -

Let's say this - TikTok started this trend of short videos to bring creativity and present it in a short span of 15-30 seconds. Then Instagram came up with its short video format called Reels. Now both these super platforms are the home of influencers who will help you connect with a larger and new audience.

3 - Videos are the Trick to getting Viral - 

Yes, videos are the new black. Influencers engage the audience with creative videos by reviewing products with genuine opinions. People love to see video content, and video marketing is rising like a storm. 

4 - Live Shopping is a New Trend - 

Live shopping? Live shopping is a new influencer marketing trend where influencers display their favorite products through live and interactive sessions to make their followers aware of a brand's products and services. 

5 - Employees are the New Influencers in the Market - 

Yes, employees are the new influencers who give honest reviews of the products or services of a brand they worked under. Customers prefer to buy from an authentic brand that offers them a solid reason to purchase. Nowadays, brands also focus on employees as they share their experiences using products they sell to make them more relatable, genuine, and trustworthy

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