SEO, or search engine optimization, is the practice of optimizing a website’s content and structure to rank higher in search engine results pages (SERPs). The goal of SEO is to increase visibility and organic traffic to a website, ultimately leading to more leads and sales for a business.
There are many different factors that contribute to a website’s search engine ranking, including keyword research, on-page optimization, backlinks, and technical SEO. Keyword research involves identifying the keywords and phrases that people are using to search for products or services related to your business.
On-page optimization involves optimizing the content and structure of your website to make it more search engine friendly, including title tags, meta descriptions, and header tags. Backlinks refer to the links from other websites to your website, which are a major factor in search engine ranking. Technical SEO involves optimizing the website’s technical aspects, such as site speed, mobile optimization, and security.
An SEO specialist is someone who has received special training to increase your online presence. You will learn enough by following this course to be well on your way to an optimised site. Also, you might want to think about hiring an SEO expert that can assist you with an assessment of your pages. The earlier you decide to work with an SEO, the better.
