User Experience (UX) plays a crucial role in Search Engine Optimization (SEO) by enhancing website performance. A seamless and intuitive user experience leads to increased engagement, lower bounce rates, and longer visit durations, all of which are favorable signals to search engines. Prioritizing UX involves optimizing website navigation, improving page loading speed, implementing responsive design, and ensuring mobile-friendliness. By focusing on providing a positive user experience, websites can improve their SEO rankings, attract more organic traffic, and ultimately achieve higher conversion rates.