CPL in Digital Marketing, or Cost Per Lead, is a performance-based advertising metric that measures the cost incurred for acquiring a potential customer or lead. Unlike traditional models that focus on impressions or clicks, CPL ensures businesses only pay when someone shows genuine interest—like filling out a form, signing up for a newsletter, or requesting a quote. This approach allows for better budget control and a clear return on investment (ROI). CPL campaigns are ideal for lead generation, especially in industries like education, real estate, and B2B services, where nurturing leads is critical for conversions.

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