Search Engine Optimization, or SEO for short, is the act of improving your website so that it ranks better on search engines. The better the rank, the more traffic goes to it, and the more money a business can make. As the internet is a massive part of how we live, it’s not surprising that many different businesses want to ensure that their SEO is as good as it can be. So, if it’s that simple, what are SEO companies and what do they do?

SEO is both simple and complicated

If SEO is all about making sure that your website is the best it can be, it sounds really simple. There are plenty of simple things that you can do yourself to help keep your site healthy and user friendly. However, there is a technical side to SEO, one that requires a deep knowledge of the internet and how it works, and this is where SEO companies come in. They are able to run tests and audits to see where any issues are, and they can help you to fix them.

SEO is time consuming

If you have had your business for years and threw a website up back in the Dark Ages of the internet, there is a chance that your website needs a lot of work. If you are a small business owner, you may not be aware of the issues that your site has, and even if you do, do you really have time to fix them all? Fixing the SEO of a website can be incredibly time consuming. SEO companies are able to find all of the issues that you might have AND fix them all. This gives you time to get on with running your own business.

What type of SEO do you need?

The SEO needs for every business will not be the same and this is why there are so many different types. Four of the main types are on-page SEO, off-page SEO, technical SEO, and local SEO. For example, on-page SEO is about optimizing the content on your website in order to attract traffic from search engines. You could have that part of your website optimized perfectly but maybe need some help with the technical side. SEO companies can also look at your business with a fresh set of eyes and help you find other ways to optimize your site that you may never have thought of.

SEO companies are growing

The idea of using SEO to grow your company is a fairly new concept which is yielding massive results for a lot of businesses. This is why SEO companies are growing and trying to define what they do so that the public can understand how important SEO can be. Although SEO can be defined as a list of tasks, these tasks are constantly changing and growing as the internet changes too. Because of this, more and more SEO companies appear every day. The market might seem saturated with these companies but the demand for their services is growing.